Fishman

Fishman has been shaping the sound of modern acoustic and electric instruments for decades. Founded by Larry Fishman in Massachusetts, the brand is known for pioneering pickup and amplification systems that capture the true voice of an instrument without colouring its character.

From discreet acoustic pickups to powerful stage-ready electronics, Fishman gear is trusted by gigging musicians, studio players, and major touring artists alike.

Their innovations – including the hugely popular Fluence pickup range and acclaimed Aura acoustic imaging technology – have helped redefine what instrument electronics can do. Designed for reliability, clarity, and musicality, Fishman products deliver natural tone and dependable performance whether you're recording, rehearsing, or stepping onto the stage.

About Fishman

Fishman began in 1981 when founder Larry Fishman set out to solve a common problem for acoustic players – how to amplify an instrument without losing its natural voice. Working from a small workshop in Massachusetts, Fishman developed early pickup systems that captured the true resonance of acoustic guitars and other stringed instruments, helping musicians bring their sound to the stage with clarity and realism. Over the decades, that same goal has remained at the heart of the brand’s design philosophy.

Today, Fishman produces a wide range of pickups, preamps, amplifiers, and onboard electronics used across acoustic and electric instruments. Their Fluence pickups have become particularly influential, using multi-voice technology to offer multiple tones from a single pickup without the noise and inconsistencies of traditional designs. On the acoustic side, systems like the Aura imaging technology recreate the sound of studio microphones, giving performers a natural, polished tone even in demanding live environments.

Fishman gear is trusted by artists across many styles, including Tosin Abasi, Devin Townsend, Greg Koch, and countless touring acoustic performers who rely on dependable amplification night after night. Whether you're upgrading an electric guitar with modern pickup voices or fitting an acoustic with stage-ready electronics, Fishman products are designed to deliver reliable performance and authentic tone.

At Gear4music, we stock a wide range of Fishman pickups and electronics so players can easily upgrade, customise, and refine their instrument’s sound with technology that’s built for real-world musicians.

FAQs

What are Fishman electronics?

Fishman electronics are pickup and preamp systems designed to amplify your instrument clearly and naturally. You’ll find them in acoustics as discreet undersaddle pickups and soundhole options, and in electrics as modern pickup designs like Fluence, which can offer multiple voicings from the same set. The common thread is clean, dependable signal that behaves well on stage, in the studio, and through pedalboards.

Where is Fishman Electronics located?

Fishman is based in Andover, Massachusetts, USA. It’s where the brand was founded and where much of the product design and development is centred.

Where are Fishman pickups manufactured?

Fishman designs its products in the USA, and manufacturing can vary by product line and model. Many Fishman pickups and electronics are produced in overseas facilities to meet demand while maintaining consistent quality control. If you need a specific country of manufacture for a particular pickup, check the product page details or the packaging/label for that exact model.